Adaptia Design
Adaptia Design is a US-based marketing agency helping diverse businesses grow through strategic Google Ads campaigns. Their portfolio spans various industries including online watch & jewelry stores, health supplements, pet services, and online meal ordering.
About the Brand
Overly complex and unoptimized campaign structures.
High competition across key verticals.
Broad, unfocused targeting hurting ROAS.
Incomplete or incorrect conversion tracking setups.
Inefficient budget allocations across campaigns.
Conducted regular Google Ads account audits to identify inefficiencies and opportunities.
Performed keyword research focused on search volume and bid range to guide daily budget planning.
Carried out competitor analysis to benchmark ads, product titles, visuals, and pricing strategies.
Forecasted campaign performance across verticals to support proactive scaling.
Advised on campaign structuring aligned with account goals, budgets, and product/service type.
To tackle these issues and improve campaign performance, we executed a complete overhaul
Implemented or fixed conversion tracking to ensure precise performance attribution.
Recommended strategic segmentation of campaigns by product/service category, geo, or past performance.
Provided direction for allocating budgets based on forecasted potential and historical results.
Guided adoption of suitable bidding strategies tailored to each account’s needs and stage.
Shared audience targeting enhancements to refine reach and improve conversion efficiency.
Unlock Peak Performance.
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“Well Planned Advertising Execution”
Parsemus Foundation (Pro Bono)
Parsemus Foundation is a non-profit organization focused on advancing innovative and overlooked medical research. One of their key projects is an Alzheimer's Disease prevention study, aimed at understanding and slowing memory loss through volunteer-based research.
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