NFLOWNFLOW

Indian Grocery Store

At Indian Grocery Store, we bring your local shopping experience online. No more cluttered aisles, just the ingredients you love, known by any name, delivered to your door. With fair prices, familiar products, and easy access, we’re always the Indian Grocery Store near you, ready to make every recipe just a few clicks away.

Industry
Food Retail Trade Sector
Services
SEO
Business Model
B2C - UK
Indian Grocery Store

About the Brand

Here at Indian Grocery Store our aim is to bring your local shopping experience online. Gone are the days of rummaging through those cluttered shelves trying to figure out if asafoetida and hing are the same thing. We’re here to ensure that no matter what you know the ingredient as, that much needed fist of this or pinch of that is just a few clicks away.Our goal is to provide you with products that you know and love, at reasonable prices, delivered to your front door; and best of all with everything you need at your fingertips we’re always the Indian Grocery Store near you.
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Challenges

IGS recently launched so the domain had minimal authority and had limited ranking for any key competitive keywords.

Our client runs a Grocery Store and were looking to increase organic reach, build brand awareness, and attract online sales from across the UK.

Minimal content in product pages & blog.

Research

We put together a strategy, after thorough keyword research to determine the most effective search terms to target.

Our plan was to create more high-quality blog content and expand its scope, allowing us to build more internal links to relevant product and category pages.

Detailed on-page analysis and optimization of individual pages.

Used Ahrefs to review the backlink profiles of top 3 competitors, who will offer similar products to the same target market.

What We Did

We conducted a full SEO overhaul, addressing technical issues, optimizing content, boosting site speed, and building authoritative backlinks.

Technical Cleanup
01

Fixed duplicate content on category pages, managed index bloat, updated robots.txt with the XML sitemap, and removed outdated meta keywords.

Topical Clusters
02

Organized content into focused groups of related pages to improve topic relevance and internal linking.

Local Backlinks
03

Secured backlinks and citations from local publishers to support authority and local visibility.

Full-Site SEO
04

Optimized all pages using both on-page and off-page strategies tailored for ecommerce.

On-Page Fixes
05

Updated title tags, headers, URL structure, and internal links for better SEO and site clarity.

Speed Optimization
06

Improved load times through caching tools and backend configuration updates.

Performance metrics background

Unlock Peak Performance.

2.54M

Impressions

66K+

Event Counts

10K+

Clicks

89.02%

Engagement Rate

93K+

Sessions

520+

Key Events

// Testimonials //

“Great Wealth of SEO Knowledge”

The NFlow team is very easy to work with, they listen to your problems I carefully and provide great solutions. The team implements their learning I very quickly. Recently we have new design suggestions to improve conversions and we are happy to see the results. We will continue to work I with them for long periods of time.
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Kunjal S
Partner
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