Klove Beauty

Founded in India in 2024, Klove Beauty blends nature, science, and luxury in skincare. Beginning with its Snail Mucin Serum, Klove expanded into cruelty-free, pH-balanced products for all skin types. Based in Ahmedabad, the brand delivers innovative formulations that hydrate, repair, and protect promising skincare that truly loves your skin.

Industry
Cosmetic Beauty
Services
Social Media
Business Model
B2C - India
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About the Brand

Founded in India in 2024, Klove Beauty set out to redefine skincare by blending nature, science, and luxury. Its journey began with the Snail Mucin Serum, combining Korean-inspired technology with ethically sourced ingredients. Passionate about healthy, radiant skin, Klove expanded into pH-balanced, cruelty-free, and additive-free products, suitable for all skin types, even sensitive. Headquartered in Ahmedabad, Gujarat, the brand continues to innovate with formulations that hydrate, repair, and protect, while upholding its promise: skincare that truly loves your skin back.
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Challenges

Low brand awareness on Instagram despite high-quality products and packaging.

Inconsistent posting schedule, leading to reduced reach and engagement.

Limited variety in content formats - heavy focus on product shots but minimal lifestyle, educational, or interactive content.

Lack of clear brand storytelling that connects with the audience emotionally.

No targeted campaigns or influencer collaborations to tap into skincare communities.

Minimal use of Instagram Reels, trending audio, and interactive features, resulting in missed algorithm opportunities.

Research

Conducted audience research to understand skincare buyers’ preferences, pain points, and purchase motivations.

Analyzed competitor social media strategies to identify content gaps and engagement opportunities.

Explored trending formats, hashtags, and influencer activity within the beauty niche to align Klove with current market trends.

Researched optimal posting times, frequency, and content mix to maximize reach and engagement.

Studied audience interactions to refine brand storytelling, visual style, and tone of voice for a stronger emotional connection.

What We Did

To fix these concerns and bring better performance to the campaign, we moved ahead with a full overhaul.

Trend-Driven Reels
01

Planned and produced short-form videos aligned with trending audio, skincare tips, and seasonal themes to boost visibility and reach.

Audience-Centric Content
02

Used audience research insights to create relatable, solution-focused posts that addressed skincare concerns and built trust.

High-Quality Product Shoots
03

Organized professional shoots to showcase product textures, ingredients, and packaging in an aesthetic, engaging format.

Meta Ads Campaigns
04

Launched targeted ad campaigns focused on product awareness, retargeting warm audiences, and driving direct purchases.

Giveaways & Contests
05

Ran Instagram giveaways to increase follower count, engagement, and product trial among potential customers.

Exclusive Offers & Coupons
06

Introduced limited-time discount codes and bundle offers promoted through posts, Reels, and Stories to drive urgency.

Interactive Content
07

Used polls, Q&A sessions, and “This or That” skincare quizzes on Stories to encourage audience participation.

UGC Integration
08

Collected and reposted user-generated content to build credibility and showcase real results.

Performance metrics background

Unlock Peak Performance.

60.7K+

Total Views

18.3K+

Reach

640+

Content Growth

830+

Profile Visit

230+

New Followers

120+

Facebook Profile Visit

220+

Instagram Follows

// Testimonials //

Reliable Social Media Partner

Reliable Social Media Partner
Partnering with NFlow for our social media management was one of the best decisions for Klove Beauty. Their team brought fresh ideas while staying true to our brand tone and visual identity. Posting became more consistent, engagement increased, and our overall presence felt far more polished. We appreciated their attention to detail and clear communication throughout the project.
Let's get connected
Khyati B
CEO
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