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Parsemus Foundation (Pro Bono)

Parsemus Foundation is a non-profit organization focused on advancing innovative and overlooked medical research. One of their key projects is an Alzheimer's Disease prevention study, aimed at understanding and slowing memory loss through volunteer-based research.

Industry
Healthcare & Medical Research
Services
Google Ads
Business Model
B2C – USA
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About the Brand

Parsemus Foundation is a non-profit organization dedicated to advancing innovative, often overlooked medical research that has the potential to improve lives. One of its key initiatives focuses on Alzheimer’s Disease prevention, aiming to better understand and slow the progression of memory loss.Through volunteer-based research studies, the foundation seeks to uncover effective strategies for early intervention and cognitive health preservation. Their mission emphasizes accessibility, transparency, and real-world impact in the pursuit of meaningful medical advancements.
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Challenges

Google Ads Policy Restrictions: Because the campaign revolved around medical and memory loss-related content, we had to ensure every ad copy and landing page element strictly adhered to Google’s sensitive content policies.

No historical account data: Since the account was brand new, we had to generate relevant traffic and conversions from scratch.

Research

Tailored Ad copies keeping in mind the Google advertising policies.

Conducted competitor analysis to identify which type of Ad copies and keywords they are using.

Research about the Landing Page content to stay within Google's strict policy regarding the Health & Medical.

Keyword analysis including the Volume and Bid Range of each keyword to help determine the daily budget needs.

What We Did

We increased qualified traffic by refining keyword strategy, creating persuasive ad copy, and continuously testing campaigns for peak performance.

Bid Strategy
01

Started with Maximize Clicks bidding to quickly generate high-quality traffic for a new account.

Audience Targeting
02

We focused on individuals aged 50+, excluding younger audiences, to enhance ad relevance and drive higher-quality memory loss study conversions.

Keyword Targeting
03

Used intent-driven keywords like “memory loss study” and “Alzheimer’s research” to ensure strong alignment with the campaign’s recruitment goals.

Ad Copy Strategy
04

Developed A/B tested ad copies that complied with Google’s ad policies on medical content while still communicating the importance of the study.

Landing Page Optimization
05

Reworked landing page content to both comply with ad policies and clearly communicate the study details, volunteer qualifications, and how to take action.

Performance metrics background

Unlock Peak Performance.

6,529+

Impression

588+

Clicks

9.01%

Average CTR

$3.30

Average CPC

22+

Conversion

3.74%

Conversion Rate

$88.3

CPA

// Testimonials //

“Solving What Others Couldn't”

I can recommend Nevil and NFlowTech after working with him pretty intensively on a problem we were having that nobody else had been able to solve. I am a trustee of Parsemus Foundation, a foundation that works on health research and publicizing low-cost solutions that are neglected by the pharmaceutical industry...
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Elaine L.
Owner
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